Without a doubt, the internet has changed many things – advertisements, marketing, and even commerce are already done via online platforms, which leads to more convenient shopping for consumers and entrepreneurs alike. Moreover, utilizing eCommerce websites as business platforms is much more cost-effective than physical stores, making jewelry business startups lean into making their own local jewelry store websites.
However, many entrepreneurs still find it difficult to figure out which WordPress plug-in to use for their local eCommerce website, let alone developing their website as a whole. If you are experiencing the same issue, then this article can further guide you about the benefits of using WooCommerce for your jewelry store, and the potential value it may give to your business.
What is WooCommerce?
WooCommerce is a WordPress plugin that allows anyone, even those without experience in developing websites, to create beautiful and functional storefronts in any website that is powered by WordPress. It is a platform capable of managing any kind of retail transactions — as with WooCommerce, you can present your products seamlessly to consumers and let them purchase without any difficulties.
Why is Woocommerce the Best Choice for an eCommerce Website?
WooCommerce is customizable and most importantly, completely free compared to other plug-ins that require a monthly subscription. Also, WooCommerce is the best choice for many eCommerce websites as it powers millions of them worldwide, and it’s the sole plugin to ever make it to the top eCommerce platform list.
Also, WooCommerce is very easy to install and is completely accessible, letting you set up a store in minutes.
What are the Benefits of Using WooCommerce in 2021?
1. Has a rich set of features
WooCommerce has all the features a jewelry store website will need, such as listing all the available products, organizing orders, billing customers, and providing invoices.
Not only that, but the WooCommerce plug-in can also be installed with other plugins to expand its already useful basic features, providing your website with all the basic essentials.
2. Customizable using themes
The wide variety of themes you can add to this plugin lets you have a visually-appealing and elegant jewelry store website, compelling your prospects into actually purchasing your products. Some themes are also completely free, effectively reducing the cost of building a website! Due to its versatility and ability to be customizable, WooCommerce can be considered as the best foundation for many sites.
3. Highly secure
With hackers running rampant on the internet, eCommerce websites are highly at risk of hacking and internet theft. Thankfully, WooCommerce’s development team makes sure to provide security to your website. They do this by working closely with various security experts in order to provide clients with the most safeguarded internet experience possible.
Updates to enhance your website’s security are being developed continuously, and you can implement these updates to your website with a single click of your mouse.
4. Search Engine Optimization (SEO) Friendly
With WooCommerce, you can ensure that your website stays on top of search results because it is SEO friendly. Woocommerce has an interface in which you can enter product details and keywords for your SEO. Aside from that, WooCommerce lets you add other extensions that allow you to optimize every page of your eCommerce website.
5. Lets you view important analytics of your website
Without knowing how your website is faring, it would be greatly difficult to make sales or a marketing plan in order to increase your profit. Thankfully, WooCommerce has built-in analytics with easily understandable information about your best products, top sales, and other customer data that you’d need. If you need a much deeper analysis of your website, you can easily activate Google Analytics in WooCommerce.
6. Extremely affordable
Because WooCommerce is completely free, local jewelry business startups can launch an online store website in a matter of days even with a tight budget. WooCommerce has almost everything you’d need to launch a jewelry store website, so you won’t need a team of developers or graphic designers that would essentially be more expensive.
What are the Best WooCommerce Plugins to Use?
1. Advanced Coupons
Providing the best offers to your prospects is extremely important to increase sales, and these offers may include coupons, discounts, “buy one take one” offers, and other promotions. On the market, Advanced Coupons can be considered as the best WooCommerce coupon code plugin.
2. LiveChat
Many customers have queries that need to be answered before they purchase a product, let alone something as valuable as jewelry. You would need a plugin that lets you answer those questions instantly. LiveChat, being true to its name, allows you to add a live chat to your website that will let customers get answers to their questions ASAP, making them check out the items in their cart with no fail.
3. YITH WooCommerce Wishlist
Customers need time to decide which products they want to buy depending on their budget, so a wishlist feature on your website will let them save the products they like so they can buy them later. This extension to the WooCommerce plugin would also let them share their wishlist with their family and friends (making gifts much easier to purchase!).
4. WooCommerce Product Slider
This plugin enables you to include product sliders and carousels of your product pictures, which is essential for local store websites as it showcases all the angles of your products, letting customers know how your product looks before purchasing. This is crucial for jewelry shopping, since aesthetics is important for this niche.
5. WooCommerce Multilingual
Prospects who are not native English speakers will be able to assess your products more effectively when they’re able to translate the contents of your website to their mother languages, effectively increasing your loyal customers. This plugin will allow your customers to browse your website in their preferred language for easier shopping.
With the continuous advent of technology, many consumers flock to the internet to purchase the things they need without bothering themselves to go outside. Moreover, the fact that there is a worldwide pandemic going on adds to the fact that online stores are the most convenient option for many consumers. Through this, entrepreneurs are starting to realize the importance of eCommerce websites, making WooCommerce – a plugin that makes developing online store websites – all the more valuable. Its versatility and many design options will let your jewelry store website become visually-appealing, compelling, and most importantly secured for your consumers.
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