Mother’s day is not canceled! Not in 2020 and definitely not in 2021.
According to NRF Statistics, America has spent billions of dollars buying presents for moms regardless of the global pandemic crisis. As a jewelry retailer, here are some tips to boost your sales and take part in the billions of dollars spent on Momma’s Day.
1. Steal the Spotlight with Some Visuals
As Rihanna would have put it, make your jewelry shine bright like a diamond on Mother’s Day. Experiment on photos; Reinvent your mood boards and graphics, and most importantly, be a scene-stealer.
There’s a fine line between grabbing your target’s attention and being just plain annoying, though. So, be careful. Speak with jewelry creative if you must. Use Facebook Pixels as well to place your ads where your potential clients hang out without being pushy.
Create an impact on netizens by posting twice or thrice a week Mother’s day-related content on Facebook before the D-Day.
2. Tap on Some Mother’s Day Emotions
Make your blogs and posts relatable and engaging to the market. Produce storyboards that showcase mama’s love and, perhaps, how kids or a husband could reciprocate the love.
Or better yet, allow your patrons to share their own stories and experiences through creative hashtags.
Sponsor Mother’s Day events exclusive for purchasing customers and invite famous local artists to perform at those events.
Do not forget the official hashtags when promoting the campaign.
3. Help Customers Chose the Best Gift for Mom
Help your potential customers choose the perfect gift for moms. Pre-select mom’s jewelry items from your store and come up with gift guides for a more guided shopping experience. (Yes, guided shopping is a real thing!)
You can also create jewelry sets and collections exclusive for your Mother’s Day campaign. This is perfect for easily overwhelmed buyers and last-minute shoppers.
Encourage patrons to buy their gifts for mommy from your jewelry shop by offering discounts and freebies. You could also provide special engraving services for the occasion.
4. Do not Forget Gift Staples
What’s make jewelry a gift? Cards! And maybe Flowers on the side. In fact, another NRF survey in 2020 report suggests that flowers and greeting cards still emerged as the top gifts for Mother’s Day.
Besides, cards and flowers are sort of staple gifts for women. Who could ever go wrong with that?
Redesign your Mother’s Day packaging to attract more customers to buy from your shop.
5. Appear on Google
What’s a better way to increase jewelry sales on Mother’s Day than to appear on the first page of the world’s largest search engine?
Showing on top of Google or landing on its map pack takes serious search engine optimization (SEO) efforts, but it’s not impossible,
Of course, paid advertisements are the fastest way to be on top of the results. But, you can get away with that by targeting Mother’s Day keywords and modifying your e-commerce site according to Google standards.
Contact digital marketing experts for help instead of paying for ads. These people are called experts for a reason, and they can help you rank for organic keywords that are more sustainable for your shop in the long run.
6. Connect with the Audience
Social distancing protocols might be in place right now, but this shouldn’t hinder you from connecting with your target market.
Get a chance to know and learn more about your market by designing interactive and fun Mother’s Day quizzes that netizens can access.
You may also build rapport with your patrons by sharing jewelry trivia, fun facts, giveaways, and raffles.
Urge netizens to tell their own Mother’s Day stories and use the official hashtags on their entries. Encourage them to tag their mothers or friends in their posts to promote your campaign further.
Make the most out of Mother’s Day 2021 by following some digital marketing hacks.
If you feel you can’t handle all of these alone, share them with experts. You’ll be surprised how the above digital marketing tips can improve your sales not just on Mom’s Day but also on regular days.
Schedule a Strategy Session Today