Small jewelry stores are constantly looking for ways to grow their customer base, but it can be hard to find the money necessary for traditional advertising. Thankfully, social media offers a cost-effective alternative. With just a few adjustments to your social media strategy on popular social networks, you’ll be able to promote your jewelry stores without spending much money at all!
Before you get started with these social media tips, make sure that you have a solid understanding of the basics of social media so that you don’t waste time trying out strategies that won’t work for your company.
Why do small jewelry stores need to be on social media?
Every jewelry stores, no matter how big or small, must have a jewelry website. But that’s just the beginning when it comes to building your online presence. This is the age of social media, so if you don’t have a multi-pronged approach with various social media channels, then you are severely limiting yourself in terms of reaching your key demographics.
For example, Facebook users spend an average of 53 minutes per day on the site. Twitter users spend about 22 minutes daily. If you can grab even a fraction of that time from just a couple of your target demographics, it can have a dramatic effect on the amount of business that you do.
Now that you know why social media is important, here are a few specific social media marketing tips for small jewelry stores on how to make the most of social media so that you can get more eyes on your products or services.
Essential social media marketing tips for your jewelry stores
Start with a strategy and make your objectives clear
Before you go about making a social media profile and posting away, think about what your goals are and how you’re going to achieve them. Each small jewelry stores is different; some companies want to increase brand awareness on social media while others aim to provide customer service and support. If you don’t know where you’re headed, then it will be much harder for you to get there.
Social media is a powerful tool for brands to grow their reach and increase revenue. But without the right social media marketing plan, it can be difficult to know if you’re making progress or wasting time on something that isn’t working out as planned. To get started focus your efforts by setting goals and objectives.
Have specific, measurable goals, like clicks to your jewelry stores website or the number of followers that you want to gain over a period of time. Likes and followers tend to be vanity metrics and don’t always translate to sales, but you’ll need a healthy number of followers to get visibility for your business. Make sure you define what the call to action will be on your social posts and in your bio.
Define your audience
A common mistake that many small jewelry store owners make is that they don’t pay attention to who their target audience actually is. Before you start trying out different social media platforms, think about who your main customers will be and what kinds of content they’re most likely to engage with.
Social media is an incredible tool for jewelry stores of all sizes, but many people don’t realize that you can use social to specifically to target your audience. For example: if you have your ideal customers in mind and know they are on Instagram every day before work, then you could schedule your posts to go live at the time your target audience is most active on social media.
By identifying your target audience, you can create quality content for the social channels that will reach your ideal customers at just the right time. It also helps you define which social media platform your target customers use the most.
Decide which platforms are the best fit for your jewelry store
You don’t need to be on every platform, so decide which social platforms are right for your particular jewelry store and brand based on your audience research. Some businesses might not have the resources to manage Twitter, Facebook, and Instagram accounts. In that case, pick one or two social media platforms where your audience is and focus on building a strong community of followers on them before you go anywhere else. You can always branch out into other social media after that point.
You should also consider what different types of content you can create consistently. For example. TikTok is all video content. If you only have the ability to create images and not videos, TikTok isn’t the right channel for you. However, Instagram and Facebook may be a good fit, assuming your target audience uses those social channels.
Focus on quality over quantity
One of the most common mistakes that small jewelry store owners make is posting on social media as much as possible with very little thought. It’s important that you focus on quality over quantity when it comes to social media marketing. If all your posts were just pitch-and-sell, then no one would want to follow you in the first place! Remember: relationships take time- don’t shortcut this step by posting cruddy content or spamming people’s feeds constantly with useless information.
Engagement is critical to success
One of the most important things about social media is how you interact with other users. You need to have conversations with people, ask questions, encourage comments, etc. Don’t just promote yourself constantly – try to bolster engagement with others on a regular basis. It’s also important that you reply quickly when someone needs your help or responds to one of your posts.
By interacting with customers or prospects regularly via social media channels, you’re creating lasting relationships that will, in the long run, help to grow your business.
Choose the right social media tools for your Jewelry Store
With so many different social media tools out there, it can be difficult to know which ones are the best fit for managing your social media accounts. Make sure you choose good ones because they will make your life much easier when it comes time to schedule posts, monitor campaigns, and get analytics about how well everything is performing.
It’s important as a jewelry store owner to know what type of posts perform best for you and your brand. Analytics tools can help with this, by showing which social media posting schedule is the most profitable or identifying popular hashtags that might be appropriate in certain circumstances. This can really help you or your team create compelling content for your jewelry store, so you don’t get lost in all the noise.
Facebook, Twitter, and Instagram are just the start of what’s possible with social media. Social Media for small jewelry stores can be overwhelming but there is no need to worry! By utilizing the tips above to determine which social media platform and tools will give you the best results by boosting engagement and sales, you’ll see your jewelry store grow.
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Guy has been building websites and helping companies online for over 15 years. He has worked in the jewelry industry for close to 30 years now. As the CEO of Jewelry Store Marketers, Guy leads the company to provide excellent services in website design and development, search engine optimization and more.