We all know having a strong online presence is crucial to showcase what we offer to more people. Every business, regardless of its field, is working on building its reputation through various digital marketing strategies, especially for the growing reliance on online shopping for the jewelry industry. Right now, excluding social media, the focus is squarely on improving website performance — both for the customers and the business’s reputation.
A new website is created every three seconds. According to the Forbes Advisor, there are approximately 1.13 billion websites on the internet in 2023, but surprisingly, only around 200 million of them are actively maintained and visited. The rest failed.
Every second is an opportunity to assess and enhance your online platforms. This upcoming season is an especially favorable time to do so, according to Guy Pineda and his recent article on launching a new website. If you’re yet to build your own website, let’s explore key takeaways from that article published on Southern Jewelry News to be your guide: Essential tips on successfully launching a new website
Using the Advantages of SEO
The key to building a successful website lies in enhancing online visibility through SEO. In fact, this strategy pretty much sums it up! If you know a team with a bunch of top-ranking websites under their belt, grab the opportunity and work with them!
SEO (Search Engine Optimization), a marketing strategy that generates over ten times more traffic than organic social media, is not just an afterthought but a fundamental consideration from the outset. This will ensure your website aligns with what people are searching for in the jewelry industry. I’ve seen numerous new websites experience organic traffic growth within months simply by implementing even the most basic SEO practices.
Hiring a Digital Marketing Team
If you’re not well-versed or don’t know anyone with great SEO experience yet, Jewelry Store Marketers can help you. From web development or marketing experts to crafting SEO-friendly content based on research, their team at Jewelry Store Marketers has perfected the ins and outs of digital marketing with several portfolios to support their expertise.
Content is king, is what they say, and 60% of marketers agreed that it’s among their highest-quality lead sources. This only proves that engaging content with the right SEO tricks from the right team will give your website’s search engine ranking a nice little boost!
And don’t worry if you have an old website with Google and keyword rankings to protect. The article suggested keeping those rankings intact by replicating the same URL structure or using proper redirects.
Understanding the Need for Speed and Performance
Now, let’s talk speed, performance, and security. Pineda mentioned using tools like Google Page Insights to figure out how fast your website loads. The right SEO team should know how this works.
Another thing mentioned in the article is the use of massive and rotating banners. They might look stunning but can be the silent culprits behind sluggish loading times. 88% of website visitors won’t return after a bad experience. In order to keep a user-friendly website and sustain engagement, keep everything neat and clean with a banner that gets your message across without sacrificing speed and performance.
Pineda also emphasizes the importance of tracking scripts. They include social media integrations and Google Analytics, which helps you keep an eye on user behavior and your site’s performance. Miss out on these, and you’ll have a big old hole in your website’s analytics history.
Choosing the Right Platform
The article extends to the idea of closed and open-source platforms. Pineda underlines the significance of aligning platform choice with business objectives and product catalog size.
Closed platforms can save you time if you simply want to showcase specific collections. But if you’re more of an open-source fan, you can easily find a new website developer, like Shopify or WordPress, without starting from scratch.
Lastly, if you’re running an e-commerce website, don’t just slap up product names and images and call it a day. Give your customers the key details they need, like clear titles, descriptions, materials, sizes, lengths, and multiple images. And don’t skimp on the pictures; multiple angles help your customers see what they’re getting.
Read Southern Jewelry News article here: https://southernjewelrynews.com/columnists/essential-tips-on-successfully-launching-a-new-website/
Time to Launch Your Website
These are just among the many things you can do to enhance your online presence. With Pineda’s article, we can learn that even website success, despite its complexities, is not rocket science. The key takeaway here is that striving for the gold standard isn’t the goal; it’s about continuously improving and adapting to achieve long-lasting success in digital marketing.
SEO ranks 4th for ROI and effectiveness. So, if you want to minimize the waste of time and resources, consider implementing SEO and all the above strategies and experience something that keeps delivering results.