Picture Perfect Clicks to Cover Photoshoot with Allure Gems
Do you know those moments in life when something happens that you never saw coming? That’s exactly what happened with our latest project with Allure Gems, and we couldn’t wait to share it here.
Where it All Started…
Let’s rewind to where it all began. Our relationship with this client started with a simple request for photo editing services years ago. Initially, they would snap photos using their phones or cameras, and then our team at JSM would work on the final edits based on their preferences. Over the past year, our role has been limited to only editing the photos they provide.
Fast forward to the present, the client wants to update their brand and make it even more amazing through striking visuals.
We understand their strong urge to step up their game. We saw that fuel and determination, so we suggested a studio photo shoot with a model, and they were all in. This idea came up with a wave of excitement and a strong belief in what our team could offer, knowing too well we could pull it off.
It took us a good three weeks to set everything up — finding the perfect studio in the city, booking a model that had the dark complexion they were looking for, which is a perfect look for the brand, and even bringing in a videographer to document the day. The client then hired a professional makeup artist to better enhance the beauty of the model.
Lights, Camera, Action!
And then came the big day. We had close to 200 different diamond jewelry designs to photograph alongside the model. It was a whirlwind of activity, with us flipping back and forth between model and product shots.
We witnessed something magical as the cameras started clicking and the flashes illuminated the studio. The model, wearing Allure Gems’ stunning jewelry, seemed to come alive before our eyes — chic, elegant, and totally Allure Gems.
During the day, we found ourselves immersed in a world of creativity and possibility. With this collaboration, seeing the intricate details of each piece of jewelry to the radiant smile on the model’s face, we feel like that very moment became a reminder of why we do what we do.
As if that satisfying feeling wasn’t enough of a reward, there came the unexpected twist. When we heard that Instore magazine, one of the leading jewelry magazines in the industry, was on the lookout for cover photos featuring diamonds, we knew we had to seize the opportunity. So we carefully selected our five best shots and sent them off after the client’s approval, hoping for the best.
Surprise, Surprise!
Interestingly enough, one of our pictures ended up becoming the main image in the March 2024 edition’s product section!
Who would have thought?
We’re simply doing this photoshoot with the main goal of having it posted on Allure Gem’s website and social media accounts. Marketing, trade shows, posters, social media, and everything, we made sure we had shots for everything.
We’re not aiming to get it into a magazine page, let alone be a featured image, but it did! It was a moment of triumph that validated all the hard work and dedication that went into making the shoot a success.
Looking back on it all, we can’t help but feel a sense of pride and gratitude. Pride in what we accomplished together, and grateful for the opportunity to be a part of something this special.
Up until this moment, we’re still celebrating that moment. Who knows what other adventures await us in this industry?
And we want you to be part of that adventure. So, if you’re a jewelry company looking to get professional model images for your business please consider JSM. Contact us and we’d be happy to discuss your next big project.
Guy has been building websites and helping companies online for over 15 years. He has worked in the jewelry industry for close to 30 years now. As the CEO of Jewelry Store Marketers, Guy leads the company to provide excellent services in website design and development, search engine optimization and more.