How Jewelry Store Marketers Helped Rembrandt Charms Launch an Innovative New Website

Client: Rembrandt Charms
Industry: Jewelry Manufacturing & Wholesale
Services Provided: Website Development, Custom Features, Ongoing Marketing & Design Support
Launch Date: July 2025

Background

Rembrandt Charms is a legendary name in the jewelry industry. With over 100 years in business, the company is known worldwide for its timeless charms and charm bracelets, including personalized charms that hold sentimental value for generations of customers.

As a long-standing partner, Jewelry Store Marketers had the privilege of working with Rembrandt Charms on their previous website launch just a year ago. However, as technology and customer needs evolved, Rembrandt sought to take their online experience to the next level—offering their wholesale customers a modern, efficient, and feature-rich platform to streamline ordering, customization, and account management.

The Challenge

Rembrandt Charms wanted a new website that would:

• Improve convenience for wholesale customers with advanced account management tools.
• Integrate new customization features for charms and bracelets.
• Accept online payments for the first time.
• Offer a modern, sleek design with helpful video tutorials.
• Serve as a central hub for marketing resources and product information.

The new site needed to be easy to navigate for wholesale retailers, highly functional, and aligned with Rembrandt’s century-long reputation for quality and service.

Our Approach

As an agency specializing in jewelry business marketing and website development, Jewelry Store Marketers brought our expertise in both the retail and wholesale sectors to the project.

We worked closely with Rembrandt’s team to identify their priorities, gather feedback from customers, and create a roadmap for the new site. Our approach included:

1. User-Centered Design – We designed the site with wholesale customers in mind, ensuring every feature would simplify their workflow and purchasing process.
2. Custom Functionality Development – We built unique tools tailored to Rembrandt’s needs, from a retailer dashboard to advanced customization creators.
3. Ongoing Collaboration – Throughout the project, we provided graphic design, administrative support, and marketing assistance to ensure the brand message stayed consistent.

The Solution

The new Rembrandt Charms website, launched in late July, represents a major leap forward in functionality and user experience.

1. Retailer Dashboard

One of the most impactful new features is the retailer dashboard, which provides wholesale customers with:

• Invoice & Balance Snapshot – Quickly view open balances and recent invoices.
• Top Charms List – See which charms are trending to inform inventory decisions.
• Marketing Resource Access – Download key marketing materials to promote Rembrandt products.
• Multiple Payment Options – Pay invoices directly on the site, with various payment methods available.

This all-in-one view empowers retailers to manage their accounts and marketing efforts efficiently—without having to pick up the phone or send multiple emails.

2. Advanced Customization Creators

We upgraded Rembrandt’s online Charm and Bracelet Creators to give customers more creative control:

• Mix-and-Match Personalization – Customers can now engrave one side of a charm and laser engrave the other.
• Charm-to-Bracelet Integration – After customizing a charm, customers can immediately place it onto a bracelet for a complete personalized piece.
• Streamlined Interface – A more intuitive design makes customization fast and enjoyable.

This feature not only enhances the customer experience but also encourages larger orders by making it easier to create complete, personalized sets.

3. Online Payment Capability

For the first time in Rembrandt Charms’ history, the website now accepts online payments. Wholesale customers can pay invoices quickly and securely without leaving the site. This convenience reduces payment delays and improves the overall transaction process.

4. Sleek New Design & Video Tutorials

We introduced a modern, elegant design that reflects the brand’s heritage while presenting products in a clean, visually appealing way. The new site also includes video tutorials to help customers navigate tools, place orders, and customize products—reducing the need for customer support calls and improving self-service capabilities.

5. Extended Support Beyond the Website

While the website was a major project, our partnership with Rembrandt Charms goes far beyond development. Jewelry Store Marketers has assisted with:

• Graphic Design – Creating promotional materials, banners, and product visuals.
• Administrative Support – Helping organize content and manage product information.
• Marketing Strategy – Offering insights to better serve wholesale customers and strengthen the brand’s online presence.

This ongoing collaboration has made us more than just a service provider—we’ve become a trusted resource for their business growth.

Results & Impact

Since launching in July, the new Rembrandt Charms website has:

• Streamlined account management for wholesale customers.
• Increased engagement with customization tools.
• Made ordering and payments more convenient than ever.
• Provided retailers with better marketing resources to drive their own sales.

Most importantly, the new site reflects Rembrandt’s continued commitment to innovation while honoring their rich history in the jewelry industry.