JSM Delivers Success for Rembrandt Charms’ NEW Website

Rembrandt Charms has secured a partnership with JSM, a reputable, award-winning marketing company to further elevate its credibility in the industry. Discover how Rembrandt Charms and our team collaborated to revitalize the brand’s digital presence with this case study. 

Rembrandt Charms’ Underperforming Website 

Rembrandt Charms has been making beautiful charm jewelry for over 50 years. However, behind the scenes, they found themselves fighting with a less-than-ideal situation — slow and full of glitches website. 

It was like a charm bracelet put together in a rush. But no, their charms are not like that. Every stunning piece created by Rembrandt Charms is meticulously crafted with care and makes great gifts perfect for all occasions. 

It was their website that was causing more problems than solutions. The very platform that should have showcased the elegance of their finely crafted charms instead became a source of frustration. 

Luckily, Eric Lux, the Vice President of Rembrandt Charms noticed the issue. He was also a guest on our Pearls of Wisdom podcast and I’ve seen firsthand their brand’s dedication to excellence in providing quality products and services. 

The website, however, failed to mirror this commitment. Its construction hindered its functionality and posed challenges for retailers attempting to explore the ordering process. 

That’s when Eric realized it was time to give their website a makeover. He knew it wasn’t just about fixing the tech stuff but about keeping the charm and elegance Rembrandt is known for to stay alive online. 

What Eric needed at that time was to find the right partner to breathe new life into Rembrandt Charms’ digital presence, and we’re thrilled he considered us — because his headache was definitely such a fair challenge for our team. 

Selection Criteria: Why JSM?  

So, why did they pick us? Rembrandt Charms knew that our commitment in the jewelry industry along with our long history of making great websites made us a great choice to upgrade their website. 

JSM speaks jewelry, we breathe wholesale, and our track record is as shiny as the charms they create. We live and breathe jewelry marketing. We get the ins and outs of the industry, and it’s not just a job for us — it’s a passion.  

Our deep knowledge of wholesale jewelry comes from our solid background in the business. This expertise allowed us to execute website solutions tailored specifically to what Rembrandt Charms needed for their wholesale customers.

Project Initiation and Timeline 

We start the project around mid-September with a mission from Rembrandt Charms — get the new website up and running before the holiday season hits. 

As much as this is our expertise, it was a challenging feat given the size of the website, the extensive product catalog, and the custom features required. But, you know what they say, challenge accepted!  

Surprisingly (or not so surprisingly, if you know us), we wrapped it all up in just two months. Beat the usual three to four-month timeline that everyone thought was the norm. Despite the hurdles, we hustled and made it happen, giving Rembrandt Charms a new website just in time for the festive season.  

Achievements

• Functional Improvements: JSM took care of the headaches on Rembrandt Charms’ website. Now, it runs smoothly, especially when people are placing orders.
• Aesthetic Upgrade: The website works well now and also captures the distinctive style and identity of Rembrandt Charms.
• Timely Completion: Hit a big goal by launching before Thanksgiving. This meant Rembrandt Charms caught the holiday shopping wave with a fresh new website. 

Collaborative Post-Launch Plans

Rembrandt Charms made it clear — they trust JSM. They acknowledged our dedication, confidence,  and expertise in handling the project, and we are honored by their trust.  Looking forward, the collaboration door remains wide open for: 

• Ongoing Improvements: Rembrandt plans to enhance the website further for customer convenience.
• Service Expansion: Aiming to improve order placement and overall user experience. 
• Future Collaboration: Both parties are optimistic about a long-term relationship for continued success 

Delivering Results and Positioning for Success 

Jewelry Store Marketers is proud to have delivered a high-quality website for a brand that had invested decades in perfecting the art of charm-making. 

Our team successfully addressed existing challenges and also strategically placed Rembrandt Charms for ongoing success in our competitive jewelry industry. We’re genuinely excited about the positive ripple effect our work is poised to have on Rembrandt Charms’ online presence and their overall standing in the market. 

But hold on! With February just around the corner, the month of love and gifting, seize the moment to enhance your online presence with JSM as we did for Rembrandt Charms. Don’t miss the chance to capture your customers’ hearts during this special season, when jewelry tops the list of perfect gifts. 

Be sure they find your website. Contact us here.