We are a Jewelry Store Marketing Agency and Publisher!
Jewelry Store Marketers is a full-service digital marketing agency that has expanded to become a comprehensive resource hub, serving the entire jewelry sector across marketing and media.
About Us
Jewelry Store Marketers (JSM) is a digital marketing agency committed to delivering high-quality, results-driven services exclusively to the jewelry industry. Our company is comprised of a competent team ready to help you with your marketing needs, with the singular goal of helping you succeed and dominate your local market to capture as many sales as possible.
We tackle marketing challenges with a holistic approach, offering a wide array of services that cater to your exact needs. As a jewelry store marketing agency, we provide solutions like e-commerce website design, SEO/search engine optimization, branding/graphics, photo/video, and more, all designed to increase your brand awareness and upscale sales to grow your business. Over the past 16 years, our sister company, AdvanzMedia, paved the way for us to provide marketing services that offer significant value.
Expanding Our Commitment: The Acquisition of Southern Jewelry News
In November 2025, JSM announced the official acquisition of the respected trade publications, Southern Jewelry News (SJN) and Mid-America Jewelry News (MAJN).
This acquisition marks a new era in jewelry industry media and marketing support, uniting JSM’s digital marketing expertise with SJN’s decades-long legacy. Southern Jewelry News (SJN), which was founded in 1988, is one of the longest-running and most respected jewelry trade publications in the United States. For more than 37 years, SJN has served as a trusted source of education, commentary, industry updates, and human stories that resonate deeply with jewelry business owners and professionals, building a reputation for integrity and reliability within the marketplace.
The acquisition was a natural fit, stemming from a strong four-year professional relationship between JSM and SJN, which included collaboration on website improvements and co-producing the respected Pearls of Wisdom jewelry podcast. This podcast, now featuring over 100 episodes, spotlights leading voices and insights across the industry.
Our Goal and Vision for the Future
Our commitment to bringing added value to your business is cemented as our topmost goal. The trust we have cultivated over the years makes the hard work worthwhile; we love all things that sparkle, and since jewelry is our niche, we want your business to outshine your competitors.
As the new owner, JSM CEO Guy Pineda will continue to serve as CEO of both Jewelry Store Marketers and Southern Jewelry News. His vision is rooted in honoring the publication’s heritage while evolving its role in the modern media landscape.
JSM and SJN have united with a clear mission: to support our loyal readers and followers—including jewelry retailers, designers, manufacturers, and service providers—by maintaining the heart and soul of SJN while improving operations, providing relevant content, and offering new educational opportunities.
We believe that a strong marketing partner implementing sound strategies is extremely helpful for the overall success of a jewelry business. Now, as both your dedicated digital marketing agency and a leading voice in jewelry media, we are here to offer comprehensive help and support your jewelry business needs.