Google aims to give the best results to its users, thus it detects, with shocking authority, low-quality websites and spammers. Google has several methods and algorithms to detect spam and rank web pages, one of which comes with the name, google spambrain. Google’s spam detection algorithms can affect your search engine optimization efforts. Thus, it […]
What is the Google Spam Update? The google spam update changes the way Google ranks websites in its SERPs. The update aims to deliver helpful, useful content to users. Google regularly changes its algorithm to improve the quality of search results. These changes typically harm websites that do not comply with Google’s guidelines. Before the update, several websites […]
Digital marketing opens many opportunities for jewelry store owners to help them improve their online presence and grow their businesses. Effective digital marketing strategies can build your brand authority in your local community and even on a larger scale. However, without the proper marketing plan for your jewelry store, it may not positively impact your […]
Albeit web design pertains to graphic design and programming, it is not just the job of web developers. Marketers need to be involved in every step of the process. Web design is not just all about aesthetics. The mistakes in web design are often caused by web designers not thinking about search engine optimization (SEO). […]
Do you want to give your SEO a real boost? Start optimizing images with alt tags and making sure you have content filled with responsive images. Google image search is a powerful tool that you can use to your advantage with just a few easy optimizations geared towards image SEO. Over 20% of all search […]
It takes a little more effort to get the hang of Facebook Lead Gen Forms, but it’s worth the extra time and effort to dial it in. In this article, we’ll help you develop your own Facebook lead ads best practices and understand: A brief history of Facebook Lead Gen Forms How to generate leads […]
We’re all reading, working, buying, and learning more and more on our mobile devices as we run around with our busy lives. Rarely are we on our desktop computers anymore. This is why it’s important that content on your website is mobile-optimized to reach the growing number of mobile users in your local area.As mobile […]
In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but can […]
If you’re a local jewelry business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business’s rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as the ‘Vicinity’ update. The last Google update […]
Using call tracking to see how many customers are calling your jewelry business phone number may seem like an obvious, if not mundane, task. But there are specific purposes for which this data might prove very valuable. For example, when it comes to making marketing decisions that could affect the budget for your jewelry business […]