We’re all reading, working, buying, and learning more and more on our mobile devices as we run around with our busy lives. Rarely are we on our desktop computers anymore. This is why it’s important that content on your website is mobile-optimized to reach the growing number of mobile users in your local area.As mobile […]
In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but can […]
If you’re a local jewelry business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business’s rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as the ‘Vicinity’ update. The last Google update […]
Using call tracking to see how many customers are calling your jewelry business phone number may seem like an obvious, if not mundane, task. But there are specific purposes for which this data might prove very valuable. For example, when it comes to making marketing decisions that could affect the budget for your jewelry business […]
As a small jewelry store owner, do you find yourself wondering what the right marketing plan to get new customers is? Many business owners rely on word of mouth to get leads, but other marketing tactics work great for small businesses, even those with a lean marketing budget. Promoting your small business, your brand, and […]
Search Engine Optimization (SEO) is critical for any jewelry store looking to be found at the top of the search engine results pages (SERPs). With a well-researched and properly implemented SEO strategy, your business can gain visibility online when your ideal client is looking for your services. Managing your jewelry store and your marketing efforts […]
Creating a great landing page is an essential part of running any successful online marketing campaign. Whether it’s driving traffic from social media, giving out promotions on your jewelry website, or selling to visitors via paid search campaigns, landing pages are the key to encouraging visitors to take that next step and convert into customers. […]
There are countless ways to promote your company today. Traditional methods like newspapers, flyers, and mailers still exist, but with digital marketing, you’ll find more affordable and scalable options to help your jewelry store grow. We’ve created a list of our top 10 marketing methods to help small businesses promote their product or service offering. […]
It’s no surprise that jewelry stores websites need to be in the top search results on Google. It’s where people go to find local businesses and buy products online, and it has become a crucial part of any company’s success. However, jewelry businesses often don’t know how they can get their jewelry website ranked higher […]
If you’re struggling to get website visitors into customers for your jewelry store, then it’s time for optimization. Converting website visitors into customers is critical to your success, especially if you have been investing in marketing strategies like SEO and lead generation campaigns. Moving leads who visit your website through your sales funnel is no […]