9 Marketing Strategies for Creating Viral and Powerful Holiday Marketing
Coresight Research anticipates a gentle uptick in holiday sales from October through December this year. This forecast differs from the 5.3% surge we saw in the same months last year, which indicates a shift in consumer behavior. It clearly shows that the stakes are high for every jewelry business owner this holiday season. Fortunately, while U.S. […]
The Gold Standard of Launching A New Website
We all know having a strong online presence is crucial to showcase what we offer to more people. Every business, regardless of its field, is working on building its reputation through various digital marketing strategies, especially for the growing reliance on online shopping for the jewelry industry. Right now, excluding social media, the focus is […]
Unleashing the Power of SEO and Buying Intent for Sales Growth
Hi, I’m Guy Pineda, the CEO of Jewelry Store Marketers, and I recently wrote an article for Southern Jewelry News titled “A Winning Strategy: How SEO and Buying Intent Can Skyrocket Your Sales.” In the article, I discuss the importance of leveraging search engine optimization (SEO) and customer buying intent to drive business sales and […]
Jewelry Store SEO: 5 Tips to Identify and Avoid Google’s SpamBrain Algorithm
Google aims to give the best results to its users, thus it detects, with shocking authority, low-quality websites and spammers. Google has several methods and algorithms to detect spam and rank web pages, one of which comes with the name, google spambrain. Google’s spam detection algorithms can affect your search engine optimization efforts. Thus, it […]
7 Issues Targeted by the Google Spam Update
What is the Google Spam Update? The google spam update changes the way Google ranks websites in its SERPs. The update aims to deliver helpful, useful content to users. Google regularly changes its algorithm to improve the quality of search results. These changes typically harm websites that do not comply with Google’s guidelines. Before the update, several websites […]
Link Building Myths
Digital marketing opens many opportunities for jewelry store owners to help them improve their online presence and grow their businesses. Effective digital marketing strategies can build your brand authority in your local community and even on a larger scale. However, without the proper marketing plan for your jewelry store, it may not positively impact your […]
10 Ways to Make SEO & Web Design Work Together
Albeit web design pertains to graphic design and programming, it is not just the job of web developers. Marketers need to be involved in every step of the process. Web design is not just all about aesthetics. The mistakes in web design are often caused by web designers not thinking about search engine optimization (SEO). […]
What Is Image SEO And Why Does It Matter?
Do you want to give your SEO a real boost? Start optimizing images with alt tags and making sure you have content filled with responsive images. Google image search is a powerful tool that you can use to your advantage with just a few easy optimizations geared towards image SEO. Over 20% of all search […]
Facebook Lead Generation Forms Best Practices
It takes a little more effort to get the hang of Facebook Lead Gen Forms, but it’s worth the extra time and effort to dial it in. In this article, we’ll help you develop your own Facebook lead ads best practices and understand: A brief history of Facebook Lead Gen Forms How to generate leads […]
How To Create Mobile-Friendly Content For Your Jewelry Website
We’re all reading, working, buying, and learning more and more on our mobile devices as we run around with our busy lives. Rarely are we on our desktop computers anymore. This is why it’s important that content on your website is mobile-optimized to reach the growing number of mobile users in your local area.As mobile […]
10 Effective Ways To Handle Negative Customer Online Reviews
In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but can […]
Google’s Vicinity Update And What It Means For Your Jewelry Business
If you’re a local jewelry business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business’s rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as the ‘Vicinity’ update. The last Google update […]
Why your Jewelry Business should Utilize Call Tracking
Using call tracking to see how many customers are calling your jewelry business phone number may seem like an obvious, if not mundane, task. But there are specific purposes for which this data might prove very valuable. For example, when it comes to making marketing decisions that could affect the budget for your jewelry business […]
Avoid These 5 Marketing Mistakes for Your Small Jewelry Store
As a small jewelry store owner, do you find yourself wondering what the right marketing plan to get new customers is? Many business owners rely on word of mouth to get leads, but other marketing tactics work great for small businesses, even those with a lean marketing budget. Promoting your small business, your brand, and […]
Why Outsourcing SEO can be a Win for Your Jewelry Store
Search Engine Optimization (SEO) is critical for any jewelry store looking to be found at the top of the search engine results pages (SERPs). With a well-researched and properly implemented SEO strategy, your business can gain visibility online when your ideal client is looking for your services. Managing your jewelry store and your marketing efforts […]
How to Create an Effective Landing Page
Creating a great landing page is an essential part of running any successful online marketing campaign. Whether it’s driving traffic from social media, giving out promotions on your jewelry website, or selling to visitors via paid search campaigns, landing pages are the key to encouraging visitors to take that next step and convert into customers. […]
10 Types of Marketing to Utilize for Your Jewelry Store
There are countless ways to promote your company today. Traditional methods like newspapers, flyers, and mailers still exist, but with digital marketing, you’ll find more affordable and scalable options to help your jewelry store grow. We’ve created a list of our top 10 marketing methods to help small businesses promote their product or service offering. […]
5 Tips To Improve Your Jewelry Website’s Local Ranking On Google
It’s no surprise that jewelry stores websites need to be in the top search results on Google. It’s where people go to find local businesses and buy products online, and it has become a crucial part of any company’s success. However, jewelry businesses often don’t know how they can get their jewelry website ranked higher […]
5 Ways To Turn Website Visitors Into Customers In Your Jewelry Store
If you’re struggling to get website visitors into customers for your jewelry store, then it’s time for optimization. Converting website visitors into customers is critical to your success, especially if you have been investing in marketing strategies like SEO and lead generation campaigns.Moving leads who visit your website through your sales funnel is no easy […]
Social Media Tips For Your Small Jewelry Stores
Small jewelry stores are constantly looking for ways to grow their customer base, but it can be hard to find the money necessary for traditional advertising. Thankfully, social media offers a cost-effective alternative. With just a few adjustments to your social media strategy on popular social networks, you’ll be able to promote your jewelry stores […]
3 Reasons Every Small Jewelry Business Should Utilize Content Marketing
Content marketing is a strategy that has been adopted by many types of small jewelry stores, but small jewelry stores owners often don’t feel they have the time to develop content.While content marketing takes planning and execution, you can create great pieces of content in less time than you think. A well-planned content marketing strategy […]
What are the 4 Ps of Jewelry Business Marketing
If you’re a marketing industry veteran, you’re probably familiar with the 4 Ps of marketing. You know that creating a high-quality marketing campaign takes strategy and development from the foundational level. However, for new jewelry businesses growing brand awareness, creating a strong marketing strategy can seem like a challenge. Whether you’re a marketing veteran seeking […]
How to Write Google My Business Posts That Drive Results for your Jewelry Store
Using a Google My Business (GMB) profile is one of the most effective ways to gain exposure for your local business and improve your SEO rankings. Google My Business is a free marketing tool for local jewelry businesses. It is a great tool to capture the attention of potential customers as they are actively using […]
4 Quick Tips to Create a Month’s Worth of Instagram Posts in a Day for your Jewelry Business
90% of Instagram users follow a business, the majority of which use it to learn more about a product or service. Per a recent survey, 78% of respondents see brands and companies on Instagram as popular, making it an ideal piece of the “discovery” portion of your sales funnel. Like many jewelry business owners you […]
What Is SEO Copywriting for Jewelry Business?
Are you looking for the best method to engage your target audience and ideal customer? Top-ranking company pages always feature engaging, quality content with keywords that generate organic traffic. If you’re researching ways to maximize traffic on your web page, try SEO copywriting. With this quick, informative guide to SEO copywriting, you can write high-readability […]
How Long Does It Take for Your Jewelry Site to Become a Top-Ranked SEO Success?
SEO stands for Search Engine Optimization. It is when website owners use a process to make their website rank higher on Google. This process leads to greater website visibility for your business online in search results.Companies that do SEO will rank higher for certain search words, they will get more web traffic, and their profit […]
SEO Visibility: 10 Quick SEO Tips to Boost Your Jewelry Site’s Google Search Visibility
Jewelry business owners these days find it harder than ever to organically make their way to the top of Google’s search engine rankings pages (SERPs), and for good reasons. First, it’s hard to become visible and get organic clicks when your brand does not utilize features that Google’s algorithm looks for when its spiders crawl […]
How to Get Reviews (and Why They Matter)
Did you know that over 90% of people check online reviews before they buy anything? Cultivating an online reputation by posting, which is essential to success in today’s business culture, seems like a tricky thing. How do you get customers to leave feedback? Even more important, how do you get them to leave a positive […]
Five Inbound Link-Building Strategies to Help Your Jewelry Site Rank Higher
Have you been wondering how to implement some successful techniques for establishing links to your jewelry website from external sites? All the inbound links, also called backlinks, can play a key role in improving your organic search ranking through Google and its algorithm. But how do you go about making this happen? Clearly, you cannot […]
The Subtle Yet Firm Art of Advertising Jewelry Shops
Have you ever been to a jewelry store where a salesperson follows you wherever you go? And as if tailing you is not enough, have you also met aggressive sellers pushing you to buy pieces to meet their sales quota? Awkward, right? As a jewelry shop owner, you could be better than that! Thanks to […]