What is the Google Spam Update? The google spam update changes the way Google ranks websites in its SERPs. The update aims to deliver helpful, useful content to users. Google regularly changes its algorithm to improve the quality of search results. These changes typically harm websites that do not comply with Google’s guidelines. Before the update, several websites […]
Digital marketing opens many opportunities for jewelry store owners to help them improve their online presence and grow their businesses. Effective digital marketing strategies can build your brand authority in your local community and even on a larger scale. However, without the proper marketing plan for your jewelry store, it may not positively impact your […]
In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but can […]
There are countless ways to promote your company today. Traditional methods like newspapers, flyers, and mailers still exist, but with digital marketing, you’ll find more affordable and scalable options to help your jewelry store grow. We’ve created a list of our top 10 marketing methods to help small businesses promote their product or service offering. […]
Albeit web design pertains to graphic design and programming, it is not just the job of web developers. Marketers need to be involved in every step of the process. Web design is not just all about aesthetics. The mistakes in web design are often caused by web designers not thinking about search engine optimization (SEO). […]
Many jewelers are still perplexed about how their jewelry websites could help them boost sales. Some think they already knew the drill—only to find out that they have committed a lot of self-sabotaging mistakes that have significantly impacted their Google ranks. Are you guilty of these website management blunders, too? #1 Not Creating a Jewelry […]
Content marketing is a strategy that has been adopted by many types of small jewelry stores, but small jewelry stores owners often don’t feel they have the time to develop content.While content marketing takes planning and execution, you can create great pieces of content in less time than you think. A well-planned content marketing strategy […]
90% of Instagram users follow a business, the majority of which use it to learn more about a product or service. Per a recent survey, 78% of respondents see brands and companies on Instagram as popular, making it an ideal piece of the “discovery” portion of your sales funnel. Like many jewelry business owners you […]
It’s no surprise that jewelry stores websites need to be in the top search results on Google. It’s where people go to find local businesses and buy products online, and it has become a crucial part of any company’s success. However, jewelry businesses often don’t know how they can get their jewelry website ranked higher […]
If you’re struggling to get website visitors into customers for your jewelry store, then it’s time for optimization. Converting website visitors into customers is critical to your success, especially if you have been investing in marketing strategies like SEO and lead generation campaigns. Moving leads who visit your website through your sales funnel is no […]