In less than a second, a search engine can provide hundreds and thousands of results for a single keyword you typed. Of course, the majority will pick the first result. Not everybody has the time to scroll the next page to find the perfect answer they have been looking for. Thanks to search engine optimization or SEO, those sites have outranked their rivals to get to the top spot.
Standard SEO vs Local SEO
The definition of SEO is optimizing online content into search engines so your site can integrate relevant searches. Standard SEO works to integrate your content into top result searches on a wider spectrum as national and global scales. On the other hand, local SEO is a subunit of SEO, where it enhances your content’s visibility in a small community.
Why is Local SEO Important for Jewelry Stores?
Customers are the backbone of your business; you will crumble without them. With modern transactions arising, you should be able to pick this up. Aside from advertising, an effective strategy to reach your potential consumers is through local seo for jewelry stores.
● Almost Everything’s Online
Did you know that 96% of Americans own a mobile phone? Since 2011, the statistics went up from 35% to 81%. According to Forbes, smartphone users spend about 3.3 hours online— and about 56% of those users focus on searching for relevant articles regarding their queries.
Building your online presence can make your jewelry store more popular among the local area. You can inform prospective clients about your services and location without even making too much of an effort.
● You Can Be a Part of the Top 3 “Near Me” Places
When you type “Italian pizza places near me” on the search bar, you would notice that there are top three results. This is called the local SEO 3-pack. Always aim to rank higher than your competitors since customers prefer those who are always at the top listings.
● It Attracts More Target Customers
86% of people look up the location of a business on Google Maps. Chances are if they want something urgent for their loved ones, they’d visit the place right away. Raise the popularity of your local seo services by making sure that your location is well spotted.
Top Benefits of Local SEO for Jewelry Stores
1. Increased traffic for your business
Once you have penetrated the local online market, more traffic will generate and track down towards your website. Find your way in SERPs or search engine results pages before it’s too late.
2. Increased sales
About 72% of customers drive directly to their target location when they find the perfect place. Your business can get a significant boost in sales thanks to your online visibility.
3. Dominate the local searches
It’s a real inconvenience if you cannot find what you’re looking for, so always put yourself in your client’s shoes. Help your potential customers get to your area by putting out the store’s necessary information online. By letting them know that you are nearby, you will notice a significant increase in traffic and sales with each day that passes.
Starting a jewelry store business is not a piece of cake – and so is the process of taking it online. If you want to be the best in your local market, consider improving your customer engagement with local seo. Everyone else is doing it these days, and if you don’t want to miss out, start working on it right away!
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